The winner of the Digital Leap award is Vexelius for the idea of digitizing oral tradition.
Digitizing culture could be empowering, as it could both receive outside recognition and be an act of self-affirmation.
Too often, cultural traditions are seen as something that must be discarded in order to make progress. However, this can leads to the adoption of culturally-inappropriate solutions that are doomed to fail or to the lowering of cultural self-esteem. This idea of using technology to preserve oral tradition could be part of a larger approach, in which technology leverages existing culture, instead of replaces it.